Items where Author is "Akhoundi, Maryam"

Akhoundi, Maryam and Osman, Syuhaily and Paim, Laily and Nezakati, Hossein (2017) Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. Malaysian Journal of Consumer and Family Economics, 20. 102 - 130. ISSN 1511-2802

Nezakati, Hossein and Akhoundi, Maryam (2013) Globalization and consumer behavior: global marketing strategies implication - homogeneity and heterogeneity (Preliminary Study). Journal of Social and Development Sciences, 4 (1). pp. 1-5. ISSN 2221-1152

Nezakati, Hossein and Chua, Pool Yen and Akhoundi, Maryam (2013) Antecedents impact on brand loyalty in cosmetics industry. Journal of Applied Sciences, 13 (1). pp. 126-132. ISSN 1812-5654; ESSN: 1812-5662

Osman, Syuhaily and Alizadeh, Hossein Nezakati and Akhoundi, Maryam (2018) Effect of exposure to global marketing activities: a study on consumption behavior among university students. LAP Lambert Academic Publishing, MAURITIUS. ISBN 9786139941056

Akhoundi, Maryam (2017) Effects of exposure to global marketing activities on consumption behavior among university students in the Klang Valley, Malaysia. Doctoral thesis, Universiti Putra Malaysia.