Items where Author is "Abu Bakar, Hassan"

Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina (2016) Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development. The European Proceedings of Social & Behavioural Sciences EpSBS. art. no. 93. pp. 659-666. ISSN ESSN: 2357-1330

Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina and Bidin, Rosmiza (2016) Corporate identity management in Malaysian higher education sector: developing a conceptual model. International Review of Management and Marketing, 6 (S7). pp. 175-180. ISSN 2146-4405