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Items where Author is "Abu Bakar, Hassan"

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Article

Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina (2016) Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development. The European Proceedings of Social & Behavioural Sciences EpSBS. art. no. 93. pp. 659-666. ISSN ESSN: 2357-1330

Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina and Bidin, Rosmiza (2016) Corporate identity management in Malaysian higher education sector: developing a conceptual model. International Review of Management and Marketing, 6 (S7). pp. 175-180. ISSN 2146-4405

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