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Items where Author is "Abu-Alhaija, Ahmad Saifalddin"

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Number of items: 3.

Article

Abu-Alhaija, Ahmad Saifalddin and Raja Yusof, Raja Nerina and Hashim, Haslinda and Jaharuddin, Norsiah (2019) The influence of religious orientation on viewers’ loyalty towards satellite TV channels the case of Muslim viewers. Journal of Islamic Marketing, 10 (4). pp. 1196-1218. ISSN 1759-0833; ESSN: 1759-0841

Abu-Alhaija, Ahmad Saifalddin and Raja Yusof, Raja Nerina and Hashim, Haslinda and Jaharuddin, Nor Siah (2018) Determinants of customer loyalty: a review and future directions. Australian Journal of Basic and Applied Sciences, 12 (7). 106 - 111. ISSN 1991-8178 ; ESSN: 2309-8414

Thesis

Abu-Alhaija, Ahmad Saifalddin (2018) Influence of religious orientation on Jordanian viewers’ loyalty towards satellite TV channels. Doctoral thesis, Universiti Putra Malaysia.

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