Browse by Book Section
 | Up a level |
Jump to: Y
Number of items: 1.
Y
Yin, Xiaoxing and Hashim, Haslinda and Ab Aziz, Yuhanis
(2024)
Factors influencing impulse buying in live streaming: a systematic literature review.
In:
Navigating the Business Landscape.
Universiti Putra Malaysia Press, Malaysia, pp. 164-182.
ISBN 9786297689852