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Habibullah, Muzafar Shah and Abdul Hamid, Baharom and Syed Najibullah
(2017)
Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia.
In:
Islamic Banking: Growth, Stability and Inclusion.
Palgrave CIBFR Studies in Islamic Finance
.
Palgrave Macmillan-Springer Nature, Cham, Switzerland, 51 - 80.
ISBN 9783319459097