Citation
Alharbi, Musab Kamal M
(2020)
Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users.
Doctoral thesis, Universiti Putra Malaysia.
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Additional Metadata
| Item Type: | Thesis (Doctoral) |
|---|---|
| Subject: | Word-of-mouth advertising |
| Subject: | Consumers' preferences |
| Call Number: | GSM 2020 15 |
| Chairman Supervisor: | Professor Yuhanis Abdul Aziz, PhD |
| Divisions: | Graduate School of Management |
| Depositing User: | Mas Norain Hashim |
| Date Deposited: | 11 May 2022 07:16 |
| Last Modified: | 11 May 2022 07:16 |
| URI: | http://psasir.upm.edu.my/id/eprint/92360 |
| Statistic Details: | View Download Statistic |
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