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How cohesive are you in virtual communities?


Sahharon, Hamizah and Bolong, Jusang and Omar, Siti Zobidah and Idris, Khairuddin (2020) How cohesive are you in virtual communities? International Journal of Academic Research in Business and Social Sciences, 10 (15). 233 - 252. ISSN 2222-6990


Although a cohesive society is difficult to maintain, social cohesion is seen as ideal to unite a heterogeneous community. Studies in the past have focused on social cohesion within real life context involving face-to-face encounters, nowadays it was noted that social networking sites (SNS) have a role in determining the level of social cohesion. This study aims to examine the role of SNS in determining the level of social cohesiveness among its virtual youth communities’ members. A total of 600 multiethnic youths in urban and rural areas in Malaysia were selected based on a multi-stage cluster sampling technique. The respondents were asked to state their level of agreement on sense of togetherness, sense of belonging, social trust, and social interaction through a distributed self-administered questionnaire. The results showed that the overall level of social cohesion among virtual youth communities was only moderate and the dimension sense of belonging yielded the highest score. This study implied that SNS are capable of enhancing the level of social cohesion among youths in Malaysia.

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Additional Metadata

Item Type: Article
Divisions: Institute for Social Science Studies
DOI Number: https://doi.org/10.6007/IJARBSS/v10-i15/8246
Publisher: Human Resource Management Academic Research Society
Keywords: Virtual community; Social cohesion; Cohesiveness; Comunication; Youth
Depositing User: Ms. Nuraida Ibrahim
Date Deposited: 03 Sep 2021 21:44
Last Modified: 03 Sep 2021 21:44
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/IJARBSS/v10-i15/8246
URI: http://psasir.upm.edu.my/id/eprint/89206
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