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Eliciting customers’ waste reduction and water saving behaviors at a hotel


Han, Heesup and Chua, Bee Lia and Sunghyup, Sean Hyun (2020) Eliciting customers’ waste reduction and water saving behaviors at a hotel. International Journal of Hospitality Management, 87. art. no. 102386. pp. 1-11. ISSN 0278-4319


Without a doubt, sustainability is a critical issue in the world’s hotel industry. The present study examined the key cognitive, affective, and normative determinants of customers’ waste reduction and water saving intentions during their hotel stay. This research also investigated the effect of involvement of green behaviors in everyday life as a moderator. A survey methodology and quantitative approach were utilized while conducting this study. Our results revealed that environmental value, concern, and awareness acted as significant cognitive triggers in forming pro-environmental intentions, and that anticipated feelings were important contributors to increasing intentions. The salient role of moral norm in determining environmentally responsible decision was also uncovered. Moreover, the results from the invariance test demonstrated that involvement of green behaviors included a significant moderating effect. Overall, our conceptual model sufficiently explained the variance in pro-environmental intentions among hotel customers.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.1016/j.ijhm.2019.102386
Publisher: Elsevier
Keywords: Waste reduction; Water saving; Involvement of green behaviors; Anticipated feelings; Hotel customers
Depositing User: Ms. Nuraida Ibrahim
Date Deposited: 03 Nov 2021 03:56
Last Modified: 03 Nov 2021 03:56
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.ijhm.2019.102386
URI: http://psasir.upm.edu.my/id/eprint/88782
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