UPM Institutional Repository

Awareness and acceptance of Genetic Modified Food (GMF) among the Malaysian consumers


A.M.Z., Azlin and Baki, Roselan and Mohd Sufian Kang, Enio Kang and Abdullah, Sabrina J. Ho (2020) Awareness and acceptance of Genetic Modified Food (GMF) among the Malaysian consumers. Journal of Halal Studies, 6. art. no. 1. 56- 62. ISSN 2338-4409; ESSN: 2528-4649


The halal industry is growing vigorously to cater the Muslim consumers in Malaysia. The acceptance, awareness and perception towards the genetic modified food (GMF) is still insufficient to fulfill the Malaysian market and expectantly plays a major role in a long period. The purpose of this paper is to fill the knowledge gap to the study of GMF con-ducted in Malaysia. Qualitative data were collected via open-ended interview with four participants from various background namely Malaysian Agricultural Research and Development Institute (MARDI) researcher, P3, P4 and P1 by using single case and different site. All interviews were audio recorded, transcribed and analysed. Almost all participants familiar with the term genetic modified organism (GMO) or genetic modified food (GMF)which are two different entities but similar in biotechnology scope. Almost all participants were familiar with the term of genetic modified food. Since most of the participants came out with the science and biotechnology background, they perceived the GMF product but some of them did not trust of these products for various reasons. The participants agreed on the need for more information from a trusted and credible source that can easily access by the consumers. This study provides an in-depth insight into consumer' awareness, perception and evaluation concerning the halalan toyyiban status of genetic modified food in Malaysia. To date, only few of this study is reported locally. The novelty of these finding could provide information for the biotechnology food industry to expand its market and develop its profitability and reliability to promo sustainable food production and consumption in the population.

Download File

[img] Text (Abstract)

Download (6kB)

Additional Metadata

Item Type: Article
Divisions: Faculty of Educational Studies
Faculty of Environmental Studies
DOI Number: https://doi.org/10.21070/jbmp.v6i1.424
Publisher: Universitas Muhammadiyah Sidoarjo
Keywords: Genetic Modified Food (GMF); Genetic Modified Organism (GMO); Consumers; Biotechnology
Depositing User: Ms. Nuraida Ibrahim
Date Deposited: 24 May 2022 07:59
Last Modified: 24 May 2022 07:59
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.21070/jbmp.v6i1.424
URI: http://psasir.upm.edu.my/id/eprint/87998
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item