Citation
Meng, Bo and Ryu, Hyungseo Bobby and Chua, Bee Lia and Han, Heesup
(2020)
Predictors of intention for continuing volunteer tourism activities among young tourists.
Asia Pacific Journal of Tourism Research, 25 (3).
261 - 273.
ISSN 1094-1665; ESSN:1741-6507
Abstract
Volunteer tourism (VT) is an emerging tourism paradigm especially for young tourists. This study inserted three critical constructs (i.e. quality of a VT program, trust in a VT program organization, and awareness of need) into the original theory of planned behavior (TPB) model. Our results indicated that newly-added constructs and the original TPB constructs significantly contribute to the formation of VT tourists' intention for continuing VT activities. Trust, attitude, and subjective norm played vital roles. In addition, awareness was found to be a significant moderator. Overall, our theoretical framework has deepened our understanding of VT tourists' behaviors.
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Official URL or Download Paper: https://www.tandfonline.com/doi/abs/10.1080/109416...
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Food Science and Technology |
| DOI Number: | https://doi.org/10.1080/10941665.2019.1692046 |
| Publisher: | Taylor & Francis |
| Keywords: | Volunteer tourism; Young tourists; Theory of planned behaviour; VT destination; Trust; Awareness of need; Quality of a VT program; Intention to continue doing VT activities; Moderating effect; Mediating effect |
| Depositing User: | Mohamad Jefri Mohamed Fauzi |
| Date Deposited: | 24 Jan 2022 09:00 |
| Last Modified: | 24 Jan 2022 09:00 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/10941665.2019.1692046 |
| URI: | http://psasir.upm.edu.my/id/eprint/87251 |
| Statistic Details: | View Download Statistic |
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