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Malaysian audiences reaction of news frame setting towards LGBT issues


Mohd Zawawi, Julia Wirza and Hassan, Hamisah and Kho, Suet Nie and Hashim, Norliana (2020) Malaysian audiences reaction of news frame setting towards LGBT issues. International Journal of Modern Trends in Social Sciences, 3 (11). 118 - 124. ISSN 2600-8777


The trending and increasing openness of news reporting has caused the media industry to shift and increasingly report news that was once considered taboo to the mass audiences. The high acceptance and rate of feedback from the readers boost the rate of coverage on taboo issues. Lesbian, Gay, Bisexual, and Transgender or commonly known as LGBT is an issue that is gaining traction on online news portals. Therefore, the main aim of this conceptual article is to discuss the effects of news presentation regarding this issue using the framing theory from three main aspects which are (i) cognitive (ii) response (attitude) and (iii) behavior (acceptance or rejection). This study can be used to shape a theoretical expectation of LGBT issues that are being presented by an online news portal today.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.35631/IJMTSS.3110010
Publisher: Global Academic Excellence
Keywords: Framing; Frame Setting; Cognitive; LGBT; Attitude
Depositing User: Mohamad Jefri Mohamed Fauzi
Date Deposited: 15 Oct 2021 04:30
Last Modified: 15 Oct 2021 05:55
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.35631/IJMTSS.3110010
URI: http://psasir.upm.edu.my/id/eprint/86629
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