Perception on quality of wooden furniture item among consumers in Baling, Kedah

This study was carried out to identify perceptions on quality and to determine the characteristics of wood furniture that affect consumers' purchases as the basis of their views on wooden furniture at home. A total of 210 respondent’s among men and women who answered this questionnaire. This study determines whether consumers' perceptions of wood furniture are important for consumers in the use of wood furniture in terms of value, brand, a material used, and design of the furniture, how it is manufactured, and whether the furniture is easy to repair, durable and affordable. In consumer’s perception, the materials used are important the purchase of wooden furniture. In addition, this study also defines the characteristics of the quality of wood furniture from the user’s perspective. The result this study released that the quality of the wooden furniture is the most is considered by the respondents when they want to buy furniture. Even though the price is more expensive than others type of furniture.

Text FH 2019 62 IR.pdf Download (1MB)

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