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The role of technology acceptance model on RHB mobile banking


Citation

Abdul Halim Shah, Ahmad Adzri and Mahomed, Anuar Shah Bali and Mohsin Ali, Rana and Raja Nerina (2019) The role of technology acceptance model on RHB mobile banking. International Journal of Scientific and Technology Research, 8 (11). pp. 493-495. ISSN 2277-8616

Abstract

Mobile banking developments and trends in recent years had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the role of Technology Acceptance Model on RHB Mobile Banking. The sample used in this study includes 85 responses of RHB Mobile Banking users collected through structured questionnaire distributed via cyberspace. For statistical analysis, structural equation model (SEM) approach was used. The present study suggests that mobile banking use increases as long as customer perceives it as useful tool. Findings confirmed that perceived usefulness, perceived ease of use and perceived trust were the key constructs for promoting mobile banking usage in Malaysia. Furthermore, the importance performance matrix analysis trust has seen the most important factor. Thus, banks can focus on cultivation of positive trust beliefs about mobile banking among prospect customers.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Putra Business School
Publisher: International Journal of Scientific and Technology Research
Keywords: Mobile banking; Technology acceptance model; Perceived ease of use; Perceived usefulness; Perceived trust; Intention to use; Internet banking
Depositing User: Mr. Sazali Mohamad
Date Deposited: 15 Sep 2020 08:05
Last Modified: 15 Sep 2020 08:05
URI: http://psasir.upm.edu.my/id/eprint/82595
Statistic Details: View Download Statistic

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