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The predictive effects of protection motivation theory on adaptive behavior towards urban air quality


Sahrir, Syazwani and Abdullah, Ahmad Makmom and Ponrahono, Zakiah and Sharaai, Amir Hamzah (2019) The predictive effects of protection motivation theory on adaptive behavior towards urban air quality. Asia Proceeding of Social Sciences, 5 (1). pp. 69-74. ISSN 2663-662X; ESSN: 2663-662X


In urban areas, the rigid division of residential, commercial, employment and recreational areas forms a reliance on road transport, which leads to high levels of emission that gradually affects the quality of the urban environment. We establish the Protection Motivation Theory (PMT) as a framework for explaining adaptive behavioural responses among urban communities in Malaysia. Participants (N = 450) answered to face-to-face questionnaire survey, and the results specify establishment for the proposed model, with perceived vulnerability (H1) (ß = 0.246, t = 4.534, P=0.000) and and self-efficacy (H3) (ß = 0.510, t = 9.653, P=0.000) positively predicting adaptive behaviour on urban air pollution. The results presented that these structures were able to predict 47% of the variance of adaptive behaviour. The study establishes a significant contribution to the literature by contributing an indication of PMT as an ideal framework for adaptive behavioural responses on urban air pollution.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Environmental Studies
DOI Number: https://doi.org/10.31580/apss.v5i1.1089
Publisher: Readers Insight Publisher
Keywords: Air pollution; Adaptive behaviour; Protection motivation theory; Environmental adaptation
Depositing User: Mr. Sazali Mohamad
Date Deposited: 14 Nov 2020 20:59
Last Modified: 14 Nov 2020 20:59
Altmetrics: http://www.altmetric.com/details.php?domain=psair.upmedu.my&doi=10.31580/apss.v5i1.1089
URI: http://psasir.upm.edu.my/id/eprint/82558
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