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Linguistic construction of a winning apology


Raja Ravi Varma, Susanna Bithiah Varma and Paramasivam, Shamala and Nimehchisalem, Vahid (2019) Linguistic construction of a winning apology. Journal of Research in Applied Linguistics, 10 (1). pp. 3-31. ISSN 2345-3303; ESSN: 2588-3887


The study analyzes the apology delivered by the then-democratic Presidential contender in 2007, Senator Barack H. Obama, to the Indian-American community. This apology succeeded in convincing American citizens of Obama’s goodwill and clean political standards, which eventually led him to surpass his chief opponent, Senator Hillary R. Clinton and become the President of the United States. The study employs Searle’s (1969) speech act theory (SAT) and Holmes’s (1990) apology strategies through pragmatics. The study, then, administrates thematic analysis through positive discourse analysis to gain insights from Obama’s leadership values. Findings educate readers on the importance of an apology construction and encourage readers to follow the example of a world-class leader’s values by having an insight into Obama’s leadership.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.22055/RALS.2019.14177
Publisher: Shahid Chamran University of Ahvaz
Keywords: Speech Act; Apology strategies; Leadership values; Apology discourse; Barack Obama; 2008 U.S. Presidential election
Depositing User: Mohamad Jefri Mohamed Fauzi
Date Deposited: 26 Sep 2021 10:56
Last Modified: 26 Sep 2021 21:00
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.22055/RALS.2019.14177
URI: http://psasir.upm.edu.my/id/eprint/81232
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