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Chemasia Engineering Sdn. Bhd.


Ooi, Chooi Lee (1998) Chemasia Engineering Sdn. Bhd. [Project Paper Report]

Abstract / Synopsis

Mr. Chen Yew Seong 75 years old, is facing one of the most remarkable decision of h is career profession. His ambition to public listed the company ChemAsia Engineering Sdn. Bhd. (CAE) a water treatment company, was shake n when Krofta offer to buy 75% of the company's share accounting to USD900,000. Mr. Chen targeted high sales turnover in the near future by using government projected growth rate which is 8%, but deep in his heart it is not realistic. On top of that, he is facing financial problem to support h is water treatment projects. Strategic audit was carried out for CAE, it analyze the company current situation that included performance and strategic posture, external and internal environment scanning by using S.W.O.T. Study on international strategic alliances includes benefits, pitfalls, scope, and the management of alliances. Several alternatives h as been proposed and selection criteria a re used to judge the appropriate solution. The recommended strategy was to sell 49% of CAE share to Krofta. This option enable CAE to solve it's problem while it remain the authority power in the

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Additional Metadata

Item Type: Project Paper Report
Subject: Chemasia Engineering Sdn. Bhd.
Subject: Industrial management.
Call Number: GSM 1998 20
Chairman Supervisor: Dr. Chris M. Alcantara
Divisions: Graduate School of Management
Depositing User: Nurul Hayatie Hashim
Date Deposited: 14 Oct 2010 11:01
Last Modified: 25 May 2012 16:50
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