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Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing


Faizal, Diana Rose and Mohd Ashhari, Zariyawati (2019) Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing. International Journal of Management and Enterprise Development, 18 (3). pp. 219-230. ISSN 1468-4330; ESSN: 1741-8127


This study examines the costs faced by small and medium enterprises (SMEs) involved in food and beverage manufacturing. It investigates the relationship between product value and the costs of producing packaging and related branding. The majority of SMEs in Malaysia have limited funds for product related expenditure. The results from the partial least squares structural equation model (PLS-SEM) show a strong mediation between packaging and branding expenditure towards product value. The food and beverage industries are highly competitive and need to be focused on in more depth. This study is potentially useful for future research directions on both theoretical and practical point of view.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
DOI Number: https://doi.org/10.1504/IJMED.2019.100674
Publisher: Inderscience Publishers
Keywords: Branding; Cost; Entrepreneur; Food and beverage products; Small and medium enterprises; SMEs; Packaging; Product value; Partial least squares structural equation model; PLS-SEM; Malaysia
Depositing User: Ms. Nuraida Ibrahim
Date Deposited: 06 Nov 2020 19:11
Last Modified: 06 Nov 2020 19:11
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1504/IJMED.2019.100674
URI: http://psasir.upm.edu.my/id/eprint/81043
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