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Can restaurant revenue management work with menu analysis?


Lai, Jack Hao Bin and Ab Karim, Muhammad Shahrim and Krauss, Steven Eric and Che Ishak, Farah Adibah (2019) Can restaurant revenue management work with menu analysis? Journal of Revenue and Pricing Management, 18 (3). pp. 204-212. ISSN 1476-6930; ESSN: 1477-657X


Menu analysis and revenue management approaches contribute to improving a restaurant’s profitability. Yet, both approaches are often implemented independently with constraints. This paper explores the potential of integrating both approaches to improve strategy formulation. Hence, this paper identified the extent of applicability and synergies among both approaches. Findings highlighted that as both approaches become more sophisticated, the practicality of implementation will deprive. The synergies identified the potential to integrate both approaches’ performance indicators, cost efficiency data and strategies. Understanding the applicability and synergies of both approaches will lay the foundation for an effective integrated menu analysis and revenue management framework.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.1057/s41272-019-00194-6
Publisher: Palgrave Macmillan
Keywords: Restaurant revenue management; Menu analysis; Menu management; Profitability management; Performance management; Cost control
Depositing User: Ms. Nuraida Ibrahim
Date Deposited: 15 Oct 2020 21:50
Last Modified: 15 Oct 2020 21:50
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1057/s41272-019-00194-6
URI: http://psasir.upm.edu.my/id/eprint/80853
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