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Barriers to visit restaurants by older adults in Malaysia


Ganesan, L. and Abu Bakar, Ainul Zakiah and Othman, Mohhidin and Haron, Sharifah Azizah (2019) Barriers to visit restaurants by older adults in Malaysia. International Journal of Accounting, Finance, and Business, 4 (18). pp. 42-53. ISSN 0128-1844


The growth of older adults globally is inevitable as the by-product of medical technology advancement and lower fertility rate. Nevertheless, this age segment does not receive the attention they should as a consumer. While there are many studies done about restaurant preferences of older adults, the factors that stand as a barrier for the older segment to visit a restaurant were not given much importance. To fill the gap in the literature, this research will focus on identifying the barriers preventing older adults to visit a restaurant. Qualitative approach was used in this study. 15 informants aged 55 or above were chosen from Klang Valley using the purposive sampling method. The semi-structured interviews were recorded using a voice recorder. The obtained recordings were then transcribed, translated, coded, and analysed. Atlas.ti software (version 7) was used to help in the coding of the themes. Barriers identified in this research were cleanliness, service quality, ageing, life’s perspective and food. Recognising these barriers and improvising the restaurant marketing strategy based on it is expected to be beneficial.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
Malaysian Research Institute on Ageing
Publisher: Academic Inspired Network
Keywords: Older adults; Barrier; Restaurant; Dining out
Depositing User: Ms. Nuraida Ibrahim
Date Deposited: 28 Feb 2021 17:43
Last Modified: 28 Feb 2021 17:43
URI: http://psasir.upm.edu.my/id/eprint/80798
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