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Investigation of cruise vacationers’ behavioral intention formation in the fast-growing cruise industry: the moderating impact of gender and age


Citation

Chua, Bee Lia and Lee, Sanghyeop and Hyeon, Cheol Kim and Heesup, Han (2019) Investigation of cruise vacationers’ behavioral intention formation in the fast-growing cruise industry: the moderating impact of gender and age. Journal of Vacation Marketing, 25 (1). pp. 51-70. ISSN 1356-7667; ESSN: 1479-1870

Abstract

With limited research regarding the effect of personal characteristics on the cruise decision-making process, this study attempted to investigate the interrelationships between quality factors (i.e. physical environment quality, interactional quality, and outcome quality), satisfaction, affective commitment, and behavioral intentions across gender and age groups. Our findings indicated that both interactional quality and outcome quality were significantly related to vacationer satisfaction. The mediation test revealed that both vacationer satisfaction and affective commitment played a significant mediating role in the proposed theoretical framework. The moderation test indicated that the paths from physical environment quality to vacationer satisfaction and from outcome quality to vacationer satisfaction differed significantly across males and females. In addition, our findings indicated that the link between vacationer satisfaction and affective commitment differed significantly across high and low age groups.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.1177/1356766717750419
Publisher: SAGE Publications
Keywords: Affective commitment; Behavioral intention; Cruise quality; Cruise vacationers; Satisfaction
Depositing User: Azhar Abdul Rahman
Date Deposited: 21 Oct 2020 19:02
Last Modified: 21 Oct 2020 19:02
Altmetrics: http://altmetrics.com-details.php?domain=psair.upm.edu.my&doi=10.1177/1356766717750419
URI: http://psasir.upm.edu.my/id/eprint/80321
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