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Muslim consumers' awareness and perception of halal food fraud


Ruslan, Akma Aizatul Ain and Kamarulzaman, Nitty Hirawaty and Sanny, Maimunah (2018) Muslim consumers' awareness and perception of halal food fraud. International Food Research Journal, 25 (Suppl. 1). S87-S96. ISSN 1985-4668; ESSN: 2231-7546


Halal is an important aspect of food selection as it is one’s part to obey religious obligations and commandments. Since the halal food industry covers the farm-to-table operations, therefore unwanted practices which culminate to halal food fraud along food supply chain has become a major concern among Muslim consumers. This is because food fraud is a subjective concept, hence objective verification of fraudulent activities and the extent of fraud could be difficult to verify. The current study was therefore carried out to determine Muslim consumers’ awareness and perceptions towards halal food fraud. A total of 352 respondents from Klang Valley areas were randomly selected to be the target respondents in this study. The data obtained were analyzed using descriptive analysis, chi-square analysis, and factor analysis. The results indicated that most of the respondents (96.9%) in Klang Valley areas were aware of halal food fraud issues. The findings also showed that gender, age, education level, and occupation had significant relationships with awareness of halal food fraud. Three factors were classified as influential to Muslim consumers’ perception towards halal food fraud namely halal logo, labeling and packaging, authorities’ exposure and enforcement as well as consumer attitude. The study recommended that Islamic authorities should continuously seek ways to improve and educate consumers towards halal food fraud while the government should further strengthen their important role of enforcing law and penalties to irresponsible industry players.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Agriculture
Faculty of Food Science and Technology
Halal Products Research Institute
Institute of Plantation Studies
Institute of Tropical Agriculture and Food Security
Publisher: Faculty of Food Science and Technology, Universiti Putra Malaysia
Keywords: Food fraud; Halal; Awareness; Perception; Muslim
Depositing User: Nabilah Mustapa
Date Deposited: 05 Mar 2020 06:32
Last Modified: 05 Mar 2020 06:32
URI: http://psasir.upm.edu.my/id/eprint/77410
Statistic Details: View Download Statistic

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