UPM Institutional Repository

What matters to travel bloggers before the trip? the Malaysian travel blogger and tourist perspective


Wan Abdul Rahman, Nik Alia Fahada and Mohamed, Monizaihasra and Sulong, Farizah and Rosnon, Mohd Roslan and Che Mohd Hashim, Azreen Jihan (2019) What matters to travel bloggers before the trip? the Malaysian travel blogger and tourist perspective. International Journal of Academic Research in Business and Social Sciences, 9 (12). pp. 770-790. ISSN 2222-6990


Social media, particularly travel blog are increasingly relevant in tourism practices affecting destination and business. With the growth of internet-based social media technologies, tourists are able to communicate, interact and establish relationship with destinations, business and other tourists. Pre-visit stage of tourist experience involves activities that focused on travel planning, in which travel blogs is considered as a rich sources of travel information. Through interviewing 19 travel bloggers, this study aims to understand travel bloggers behavior and strategies at the pre-visit stage of tourist experience. The findings show that, travel bloggers engage with travel blogs with different behavior which influenced by different motivations. It is also highlighted that interaction in blogosphere serves an important role in influencing travel bloggers engagement with travel blogs before the travel. The implication of the study and suggestion for future research are explained.

Download File

[img] Text
Restricted to Repository staff only

Download (653kB)

Additional Metadata

Item Type: Article
Divisions: Faculty of Human Ecology
DOI Number: https://doi.org/10.6007/IJARBSS/v9-i12/6793
Publisher: Human Resource Management Academic Research Society
Keywords: Travel blog; Blogging motivation; Blog engagement; Pre-trip; Qualitative
Depositing User: Nabilah Mustapa
Date Deposited: 04 Mar 2020 07:28
Last Modified: 04 Mar 2020 07:28
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/IJARBSS/v9-i12/6793
URI: http://psasir.upm.edu.my/id/eprint/77098
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item