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Relationship between communication satisfaction and organizational identification: a UPM case study


Mustafa Kamal, Daniel Kamal and Hasan, Hamisah and Ahmad, Abdul Mua'ti @ Zamri (2015) Relationship between communication satisfaction and organizational identification: a UPM case study. In: Second International Conference on Media, Communication and Culture (ICMCC 2015), 30 Nov. 2015-2 Dec. 2015, Vistana Hotel, Penang, Malaysia. (pp. 1-22).


This study examined the relationship between organizational identification and communication satisfaction. Communication satisfaction was represented by seven dimentions: Organizational Perspective, Personal Feedback, Organizational Integration, Supervisory Communication, Horizontal Communication, Media Quality, and Communication Climate .The present study employed a quantitative approach by utilizing a self-administered survey questionnaire. Data was collected using two established instruments, the Downs and Hazen’s Communication Satisfaction Questionnaire (CSQ) and the Mael’s Scale for Organizational Identification (MOI). Random stratified sampling was used and a sample size of 299 respondents consisting of UPM’s academic staff was obtained. Results from this study show that majority of the respondents display a moderate level of Communication Satisfaction within the organization. It also shows that there are weak positive relationships between Organizational Identity and all seven Communication Satisfaction Dimensions. This implies that Communication Satisfaction maybe a questionable antecedent for organizational identification.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Modern Language and Communication
Keywords: Communication satisfaction; Organizational communication; Organizational identification; Quantitative survey; UPM
Depositing User: Nabilah Mustapa
Date Deposited: 06 Feb 2020 01:24
Last Modified: 06 Feb 2020 01:24
URI: http://psasir.upm.edu.my/id/eprint/76786
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