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Perceived self-eficacy and its role in fostering pro-environmental attitude and behaviours


Citation

Yoong, Siew Wai and Boje, Jamil and Osman, Syuhaily and Hashim, Nor Hashima (2018) Perceived self-eficacy and its role in fostering pro-environmental attitude and behaviours. Asian Journal of Business and Accounting, 11 (2). 151 - 186. ISSN 1985-4064; ESSN: 2180-3137

Abstract

Research aims: This study examines perceived self-efficacy and its role in fostering pro-environmental attitude and behaviours. Design/Methodology/Approach: This study employs a quantitative approach to explain the relationship among the variables. The data of 500 individuals are collected and then analysed through the partial least squared (PLS) approach. Research findings: Results show that perceived self-efficacy has a positive influence on attitude; it enables individuals to orchestrate their capabilities in pursuing pro-environmental behaviours. Theoretical contributions/Originality: This study expands on previous literature by adapting lifestyle-centric pro-environmental behaviour and social cognitive theory to identify the factors that motivate pro-environmental behaviours. Practitioner/Policy implications: This study provides insights for marketers and other policy makers to better understand how perceived self-efficacy impacts the attitude and pro-environmental behaviours of individuals. The results imply that practitioners need to include attitude change campaigns and intervention programmes that can increase self-efficacy so as to encourage individuals to engage in more challenging environmental behaviours. Research limitation: Since this study focusses on the urban population of Malaysia only, the generalisability of the findings may be restricted. Future studies need to incorporate a larger and more diverse samples.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Faculty of Human Ecology
DOI Number: https://doi.org/10.22452/ajba.vol11no2.5
Publisher: Faculty of Business and Accountancy, University of Malaya
Keywords: Attitude; Intrinsic motivation; Perceived self-efficacy; Pro-environmental behaviours; Social Cognitive Theory
Depositing User: Mr. Sazali Mohamad
Date Deposited: 10 Oct 2019 09:10
Last Modified: 10 Oct 2019 09:10
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.22452/ajba.vol11no2.5
URI: http://psasir.upm.edu.my/id/eprint/75253
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