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Tourism supply side: the case of Niah Cave's Swiflets


Awang, Khairil Wahidin and Mustapha, Mazlina and Abdullah, Hasan (2018) Tourism supply side: the case of Niah Cave's Swiflets. International Journal of Engineering and Technology (UAE), 7 (2.29). 153 - 156. ISSN 2227-524X


Often studies on tourism come from the consumer perspective. However, this study focuses on the supply side of the industry using the wonders of Niah Cave which is located in interior Sarawak, Malaysia. Amongst others, Niah Cave has hundred thousands of swiftlet population and the world's famous archaeological site to attract tourists. This article explores a venue whereby the tourism's supply side, in this instance, the swiftlet population could be bridged with the industry's consumer side. The evolvement of sustainability conscious consumers, particularly in the millennium era results in the advocation of consumption in a more sustainable manner, irrespective whether the products are manmade or in the forms of the natural environment. An interpretative research method with the like of observation and semi-structured indepth interviews formed the data gathering tool. The Niah Cave was explored in late January 2017. Findings show that Niah Cave was literally on the tourist map due to its world's famous archaeological site. The huge population of swiftlets with their nests attracted harvesters for decade. The processes of harvesting these nests which remarkably endured through climbing bamboo ladders and dangling ropes from cave ceilings, hundreds feet from the cave floor, charmed tourists.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Science Publishing Corporation
Keywords: Edible Bird Nest; Interpretative; Niah Cave; Sustainability; Swiftlet; Tourism Supply Side
Depositing User: Ms. Nida Hidayati Ghazali
Date Deposited: 27 Mar 2020 07:40
Last Modified: 27 Mar 2020 07:40
URI: http://psasir.upm.edu.my/id/eprint/74318
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