UPM Institutional Repository

Shifting from experience economy to memorable tourism experience: an overview from ecotourism


Citation

Subramaniam, Thanam and Samdin, Zaiton and Ramachandran, Sridar and Puvaneswaran, Kunasekaran (2018) Shifting from experience economy to memorable tourism experience: an overview from ecotourism. Advanced Science Letters, 24 (5). 3343 - 3346. ISSN 1936-6612; ESSN: 1936-7317

Abstract

This article provides an overview of the current literature on memorable tourism experiences (MTE) in the ecotourism sector. Malaysia, as a developing country, is improving its policies in the ecotourism sector to attract more international tourists and to generate national revenue. Thus, creating memorable tourism experiences among tourists was identified as an essential tool to attract new tourists and to keep existing ones as repeat visitors. Even though several studies were conducted on MTEs, there is lack of literature, especially focussing on the ecotourism sector. The literature review used the following keywords: ‘Experience Economy-Progression of Economic Value and Four Realms of Experience,’ ‘Tourism experience’ and ‘Memorable Tourism Experiences.’ The study used content analysis to examine 14 MTE articles. The findings indicated that only four MTE studies were conducted in the ecotourism sector (natural park, boating sector, wildlife and winter tourism) in the past seven years. Furthermore, the analysis highlighted that only seven key variables of MTEs (hedonism, novelty, meaningfulness, local culture, refreshment, involvement and knowledge) were frequently used in these articles, even though the originator initiated 18 variables. Therefore, the study recommends more studies be conducted by including all 18 variables and destination attributes. Additionally, new indicators, such as nature and education awareness should be added to more fully develop the Memorable Ecotourism Experiences (MEEs) conceptual model.


Download File

[img] Text
Shifting from experience economy to memorable.pdf

Download (105kB)

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Institute of Agricultural and Food Policy Studies
Institute of Tropical Forestry and Forest Products
DOI Number: https://doi.org/10.1166/asl.2018.11371
Publisher: American Scientific Publishers
Keywords: Ecotourism; Experience economy; Memorable tourism experience; Tourism experience
Depositing User: Mohamad Jefri Mohamed Fauzi
Date Deposited: 17 May 2022 08:32
Last Modified: 17 May 2022 08:32
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1166/asl.2018.11371
URI: http://psasir.upm.edu.my/id/eprint/73884
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item