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Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates


Citation

Lee, Sanghyeop and Nguyen, Hong Ngoc and Lee, Kai Sean and Chua, Bee Lia and Han, Heesup (2018) Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates. Journal of Tourism and Cultural Change, 16 (4). 335 - 347. ISSN 1476-6825; ESSN: 1747-7654

Abstract

This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thematic analysis found five noble factors: price, people, location, culture and reputation. Our findings can assist Malaysian private institutions in better meeting IHTUs’ expectations and reinforcing their loyalty to the institution. Our results can also be useful to improve the quality of the H&T educational systems in Malaysia and simultaneously facilitate the country’s greater aim of becoming a knowledge-based economy and retaining sufficient skilled labor for the H&T industry. Moreover, the results of this study can be effectively used when inventing strategies for the development of international education tourism in Malaysia.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.1080/14766825.2017.1336242
Publisher: Taylor & Francis
Keywords: Education tourism; International hospitality and tourism undergraduates; Higher education institutions; Malaysia
Depositing User: Nida Hidayati Ghazali
Date Deposited: 13 Jun 2020 18:24
Last Modified: 13 Jun 2020 18:24
Altmetrics: https://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/14766825.2017.1336242
URI: http://psasir.upm.edu.my/id/eprint/73637
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