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Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts


Citation

Abdul Rashid, Roswati and Mansor, Noor Rohana and I., Radhiah and C. A., Nurul Ain and Z., Rosdi and Mamat, Roslina (2018) Enhancing the quality of tourism communication: the effectiveness of inquiry strategies in intercultural contexts. International Journal of Engineering and Technology(UAE), 7 (4 spec. 34). art. no. 26895. 407 - 409. ISSN 2227-524X

Abstract

Inquiry is one of the activities that take place during conversation throughout our daily lives. It has been said that the knowledge that is obtained by an individual start by asking questions. Furthermore, inquiry is identified as an effective communication strategy which is able to influence learning and which is also able to deliver the content of learning. This leads to an increased level of achievement by a learner. However, in reality, a strategy of inquiry does not only focus on the context of communication learning but it also plays an important role in other domains of social communication. Thus, this paper discusses the aspect of mindfulness which outlines the strategy of inquiry to increase the effectiveness of communication between a tour guide and the targeted tourists in the tourism industry during tour visits. The mindfulness aspect of this research is based on the Cross-Cultural Mindfulness Model. It is important to emphasise the mindfulness aspect of inquiry strategies, so that any cross cultural communication will not create conflicts or cultural contradictions. Furthermore, it can assist in smoothing a tour session while increasing the quality of communication in tourism.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.14419/ijet.v7i4.34.26895
Publisher: Science Publishing Corporation
Keywords: Communication strategy; Strategy of inquiry; Tour session; Tour guide; Mindfulness model
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 06 Nov 2020 11:42
Last Modified: 06 Nov 2020 11:42
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.14419/ijet.v7i4.34.26895
URI: http://psasir.upm.edu.my/id/eprint/72590
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