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Contemporary research methods in business


Ye, Choy Leong and Choo, Wei Chong and Mak, Kit Mun and Lin, Woon Leong (2018) Contemporary research methods in business. Universiti Putra Malaysia Press, Serdang, Selangor. ISBN 9789673448616


In this book, a few contemporary research methods in business are introduced to researchers who are doing research in business. The concept and underlying philosophy of these methods are illustrated. The steps and application examples are also provided. We believe these contemporary research methods would enrich the research community. This book is suitable for university professors, lecturers and research students who want to pick up some new methods for their research work.

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Additional Metadata

Item Type: Book
Divisions: Faculty of Economics and Management
Publisher: Universiti Putra Malaysia Press
Keywords: Contemporary research method; Business; Research work
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 04 Feb 2020 03:54
Last Modified: 04 Feb 2020 03:54
URI: http://psasir.upm.edu.my/id/eprint/71636
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