Citation
Ye, Choy Leong and Choo, Wei Chong and Mak, Kit Mun and Lin, Woon Leong
(2018)
Contemporary research methods in business.
Universiti Putra Malaysia Press, Serdang, Selangor.
ISBN 9789673448616
Abstract
In this book, a few contemporary research methods in business
are introduced to researchers who are doing research in
business. The concept and underlying philosophy of these
methods are illustrated. The steps and application examples are
also provided. We believe these contemporary research methods
would enrich the research community. This book is suitable for
university professors, lecturers and research students who want
to pick up some new methods for their research work.
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