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The analysis of design product preferences using curve fitted profiling


Sihombing, Haeryip and Wan Yaacob, Wan Nur Hidayah and Sulaiman, Shamsuddin and Yaakob, Mohd Yuhazri (2017) The analysis of design product preferences using curve fitted profiling. In: 4th Mechanical Engineering Research Day 2017 (MERD'17), 30 Mar. 2017, UTeM Library, Melaka. (pp. 136-137).


This study discussed about the characteristics of product design based on customer emotional preferences related to the ‘Kansei Engineering’ towards ‘the Curve Fitted Profiling' using mathematical approach. The focus of this project is identify and analyze the customer preferences compared to the image manipulated of product into Bezier curves. This study use 20 city cars design in the developed questionnaires were distributed in Malaysia. From the data gathered, this study found that the customer characteristics can be identified through the certain variables of the Bezier curves equation. In this study, the mostly preferences of city car profile design is VW car.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Engineering
Publisher: Centre for Advanced Research on Energy, Faculty of Mechanical Engineering, Universiti Teknikal Malaysia Melaka
Keywords: Kansei engineering; Bezier curve; Mathematical approach
Depositing User: Nabilah Mustapa
Date Deposited: 08 Mar 2019 06:23
Last Modified: 08 Mar 2019 06:23
URI: http://psasir.upm.edu.my/id/eprint/67118
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