UPM Institutional Repository

Energy saving campaign: by the student for the students


Citation

Zainuddin, Mohamad Faiz and Mohamad Zaid, Siti Sarah (2017) Energy saving campaign: by the student for the students. In: 2nd International University Carnival on e-Learning (IUCEL 2017), 26-27 Sept. 2017, Universiti Sains Islam Malaysia. (pp. 75-76).

Abstract

Social influence through persuasion technology could be key in promoting energy conservation practices among university students who are avid users of social media sites. Although there is a plethora of resources on energy conservation available online, students would feel compelled to view online resources produced by their own circle of friends. Social media sites allow students to publish their works seamlessly and viewed by their peers instantly. Interactive communication on social media sites encourage lecturers’ and students’ participation in the campaign.


Download File

[img] Text
IUCEL 2017-1.pdf
Restricted to Repository staff only

Download (14MB)

Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Environmental Studies
Publisher: Centre for Global Open Access Learning, Immersive Technology & Quality Assurance, Universiti Sains Islam Malaysia
Keywords: Energy saving; Awareness; Infographic; Videography; Facebook; Youtube
Depositing User: Nabilah Mustapa
Date Deposited: 04 Mar 2019 00:28
Last Modified: 04 Mar 2019 00:28
URI: http://psasir.upm.edu.my/id/eprint/66703
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item