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Evaluation theories of product definition method for a successful new product


Alli, Hassan (2018) Evaluation theories of product definition method for a successful new product. ALAM CIPTA, International Journal on Sustainable Tropical Design Research & Practice, 11 (2). pp. 52-56. ISSN 1823-7231

Abstract / Synopsis

In this paper, The Product Definition Method is used to facilitate the product designer to establish successful product design characteristics. It presents a complete process to involve users in the product definition stage of the design process. The validation of this method is conducted through using one example of a very successful product as a case study. In addition, the in-depth study of sales performance through Correlation Test and Regression Analysis of its success. The result identified that The Product Definition Method is a systematic method as well as a decision making tool in order to involve the user in the design process and will assist them to develop the product design specifications. It also allows the product designer to verify the product quality and make decisions to contribute to its success.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Design and Architecture
Publisher: Universiti Putra Malaysia Press
Keywords: New product development; Product design definition method; Design process; Successful product
Depositing User: Nabilah Mustapa
Date Deposited: 11 Feb 2019 11:53
Last Modified: 11 Feb 2019 11:53
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