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Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults


Yamato, Eriko (2012) Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults. Media Asia, 39 (4). pp. 199-208. ISSN 0129-6612; ESSN: 2377-6277


The purpose of this study was to understand the experiences of media consumption of Japanese popular culture among Malaysian young adults. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information and communication technology has brought changes to media entertainment consumption styles, especially among the younger generation. This article discusses the ‘accumulation’ of Japanese popular culture as part of media consumption experiences. Through the interpretation of some young Malaysians’ experiences, the accumulation was found to be an important part of media consumption in developing the young Malaysians’ mindset towards specific formats, genres or products from Japan despite the differences that exist between the lifestyles of the Japanese and the Malaysians. The paper highlights that the contents of Japanese popular cultural products are crucial. Without a sophisticated depiction of ‘an essential human aspect’ to which young Malaysians could relate, Japanese popular culture would not be well-liked.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.1080/01296612.2012.11689938
Publisher: Taylor & Francis
Keywords: Japanese popular culture; Malaysian young adults; Media consumption experiences
Depositing User: Nabilah Mustapa
Date Deposited: 08 Oct 2018 02:25
Last Modified: 08 Oct 2018 02:25
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/01296612.2012.11689938
URI: http://psasir.upm.edu.my/id/eprint/65365
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