Citation
Othman, Manisah and Kamarohim, Nor Azlina and Mohd Nizam, Fadilah
(2017)
Brand credibility, perceived quality and perceived value: a study of customer satisfaction.
International Journal of Economics and Management, 11 (S3).
pp. 763-775.
ISSN 1823-836X; ESSN: 2600-9390
Abstract
This research examines the relationship of brand credibility, perceived quality and perceived value towards customer satisfaction and to what extent customer satisfaction influences brand loyalty. A questionnaire survey method was used to collect data for this study and 100 footwear consumers from shopping malls located in the Klang Valley, Malaysia participated in this study. This study to determine the influence of these factors on customer satisfaction and brand loyalty. The research findings show that there is positive influence of brand credibility, perceived quality and perceived value on customer satisfaction.
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Official URL or Download Paper: http://www.ijem.upm.edu.my/vol11noS3/(11)%20IJEM%2...
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | Faculty of Economics and Management, Universiti Putra Malaysia |
| Keywords: | Customer satisfaction; Brand credibility; Perceived quality; Perceived value |
| Depositing User: | Nabilah Mustapa |
| Date Deposited: | 05 Oct 2018 07:45 |
| Last Modified: | 05 Oct 2018 07:45 |
| URI: | http://psasir.upm.edu.my/id/eprint/65360 |
| Statistic Details: | View Download Statistic |
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