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Utilizing local food product at rural destination


Raji, Mohd Nazri Abdul and Karim, Shahrim Ab. and Ishak, Farah Adibah Che and Arshad, Mohd Mursyid (2017) Utilizing local food product at rural destination. International Journal of Academic Research in Business and Social Sciences, 7 (12). 118 - 126. ISSN 2222-6990


Local food is considered as a symbol of culture destination and its people. Consuming local food is one of the memorial activities by tourists during the holiday seasons apart from fulfilling the basic needs and demands in rural destination. By participating in local food activities, it gives the opportunity to identify closely different culture and identity of a rural destination. Local food in rural destination does not only satisfy hunger, but also provides a major component of intangible heritage and becomes increasingly important attraction for tourists. Current research has found that local food at the rural destination helps to promote destination awareness, form destination identity, create tourist activity, and contribute to tourist satisfaction and experience. Thus, local food can be used as a tool to develop economies in rural destination. In tourism aspects, rural destinations tend to sell common attributes such as nature, historical sites, landscape, and cultural heritage. Integrating local food in rural destination may help to strengthen a tourist destination identity and competitiveness. Therefore, this conceptual paper provides the understanding of utilizing local food product for rural destination development domestically and globally.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Educational Studies
DOI Number: https://doi.org/10.6007/IJARBSS/v7-i12/3598
Publisher: Human Resource Management Academic Research Society
Keywords: Local food, Food tourism; Rural destination; Destination development; Benefit of local food
Depositing User: Mohd Hafiz Che Mahasan
Date Deposited: 30 Nov 2018 03:17
Last Modified: 30 Nov 2018 03:17
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/IJARBSS/v7-i12/3598
URI: http://psasir.upm.edu.my/id/eprint/63669
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