Simple Search:

The motivational approach of religion: the significance of religious orientation on customer behaviour


Citation

Abu-Alhaija, Ahmad Saif-Alddin and Raja Yusof, Raja Nerina and Hashim, Haslinda and Jaharuddin, Nor Siah (2017) The motivational approach of religion: the significance of religious orientation on customer behaviour. International Journal of Economics, Commerce and Management, 5 (12). 609 - 619. ISSN 2348-0386

Abstract / Synopsis

Most marketing studies used religious affiliation, religious commitment, and religiosity in measuring the influence of religion on customers' attitudes and behaviors. This study sheds light on the religious orientation as another religious factor that researchers should examine its influence to provide further understanding in the existing research models on customers' behaviors. The present study concludes that the religious orientation construct and its scale (ROS) should be used independently from other religious factors, such as, religious affiliation and religious commitment (religiosity).


Download File

[img] PDF
The Motivational Approach of Religion.pdf
Restricted to Repository staff only

Download (282kB)

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Putra Business School
Publisher: IJECM
Keywords: Religion; Religious orientation; Religiosity; Religious commitment; Customer behavior
Depositing User: Mas Norain Hashim
Date Deposited: 20 Jul 2018 17:26
Last Modified: 20 Jul 2018 17:26
URI: http://psasir.upm.edu.my/id/eprint/63492
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item