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The attractiveness of Bukit Nanas recreational forest as an ecotourism destination as perceived by foreign visitors


Aziz, Azlizam and Idris, Nur Hafizah and Jamaludin, Mazlina and Mariapan, Manohar and Samdin, Zaiton (2017) The attractiveness of Bukit Nanas recreational forest as an ecotourism destination as perceived by foreign visitors. International Journal of Asian Social Science, 7 (7). 546 - 556. ISSN 2226-5139; ESSN: 2224-4441

Abstract / Synopsis

Ecotourism has been identified by the Malaysian government in its newly introduced National Key Economic Area as an important niche area, in which ecotourism would be used to differentiate Malaysia from other competing destinations in the region. Conventionally, ecotourism products are developed based on the existing cultural and natural attractions. In Malaysia, recreational forest have the potential to be developed and marketed as ecotourism destinations since these forests are endowed with many attributes of tourism attractions, including beautiful scenery, fresh-flowing rivers, waterfalls as well as diverse flora and fauna. There are currently a total of 124 recreational forests in Peninsular Malaysia which has received visitations by mostly local visitors and only a handful of foreigners. Thus, the principal purpose of this paper is to evaluate the relative importance of existing attributes in attracting foreign tourist to visit recreational forests. Several factors are noted as having the potential to influence future visits to the recreational forest. These factors include the vast diversity of natural resources, proximity to major cities where captured tourism markets are situated and the availability of facilities.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Forestry
DOI Number:
Publisher: Asian Economic and Social Society
Keywords: Recreational forest; Tourism market; Ecotourism destination; Bukit Nanas recreational forest
Depositing User: Mas Norain Hashim
Date Deposited: 19 Jul 2018 10:16
Last Modified: 19 Jul 2018 10:16
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