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Malaysian consumer spending patterns during festive season


Abdullah, Nuraini and Sabriis, Mohamad Fazli (2017) Malaysian consumer spending patterns during festive season. The International Journal Of Humanities & Social Studies, 5 (5). 224 - 229. ISSN 2321 - 9203


Malaysia was recognized as a unique country where multitude of festival and events were celebrated due to multicultural community. One of the prominent festivals was EidulFitr whereby literally all Malaysian will celebrate it together. However, despite the happy celebration, some of the consumer might be with too much debt or installment as a result from excessive spending during festive seasons. Therefore, the study attempts to examine the characteristic of consumer spending pattern during EidulFitr so that precautions step can be proposed for better results. At least 748 respondents were involved in this study which distributed via online survey. Even though, previous finding ensure that consumer was over-spent especially during festive seasons but in general, the study found that most of the respondents were aware of financial planning and budgeting preparation was made to avoid over spending.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Human Ecology
Publisher: Globeedu Group
Keywords: Consumer; Spending pattern; Festive season
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 07 Jan 2020 03:08
Last Modified: 07 Jan 2020 03:08
URI: http://psasir.upm.edu.my/id/eprint/62338
Statistic Details: View Download Statistic

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