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Challenges in innovation in halal product development: understanding the hurdles


Citation

Bakar, Jamilah (2014) Challenges in innovation in halal product development: understanding the hurdles. In: Malaysia International Halal Research & Education Conference 2014 (MIHREC 2014), 2-4 Dec. 2014, Marriott Putrajaya Hotel, Malaysia. (p. 263).

Abstract / Synopsis

Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt the innovative product is undeniably difficult. Therefore, this paper is an attempt to examine and share some experiences starting from developing the idea to the bench work, filing of patent and eventually possible commercialization.


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Additional Metadata

Item Type: Conference or Workshop Item (Other)
Divisions: Halal Products Research Institute
Publisher: Halal Products Research Institute, Universiti Putra Malaysia
Keywords: Halal ingredients; Innovation; Product evaluation
Depositing User: Nabilah Mustapa
Date Deposited: 07 Jun 2018 16:46
Last Modified: 07 Jun 2018 16:46
URI: http://psasir.upm.edu.my/id/eprint/60586
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