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Determination of consumer preferences and attitudes in ecotourism


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Busu, Ruhana and Radam, Alias and Ismail, Mansor (1997) Determination of consumer preferences and attitudes in ecotourism. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 301-306).

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Universiti Putra Malaysia
DOI Number: https://doi.org/10.1007/978-3-319-17320-7_83
Publisher: Academy of Marketing Science
Keywords: Preferences; Attitudes; Outdoor recreational characteristic; Consumer
Depositing User: Nabilah Mustapa
Date Deposited: 21 May 2018 11:33
Last Modified: 21 May 2018 11:33
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1007/978-3-319-17320-7_83
URI: http://psasir.upm.edu.my/id/eprint/60385
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