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Muslim consumer's awareness and acceptance on halal genetically modified food labelling


Md Rapi, Nurul Razanah and Kamarulzaman, Nitty Hirawaty and Ismail, N. W. (2017) Muslim consumer's awareness and acceptance on halal genetically modified food labelling. In: International Food Research Conference (IFRC 2017), 25-27 July 2017, Complex of the Deputy Vice Chancellor (Research and Innovation), Universiti Putra Malaysia. (pp. 416-419).


Genetically modified (GM) foods have been produced from the development of modern biotechnology and gene combination of same or different species. GM foods have risen many concerns arisen due to religious, ethical, moral, health, environment effect, virus, and toxin. This has become an important issue among Muslim consumers in consuming halalan toyyiban food produced from GM foods. Therefore, having such labelling is an important element to provide a clear declaration or information on the ingredients of the food products to consumers particularly Muslims to make right purchasing choices and decisions. In the light of the above discussion, the objectives of the study are 1) to determine Muslim consumers’ awareness and acceptance on halal GM foods, and 2) to investigate GM foods labelling that influence Muslim consumers’ awareness and acceptance of halal GM foods. The conceptual framework of the study was based on Attitude Model of GM Food. A survey was carried out with 320 respondents using a simple random sampling technique across Klang Valley and was measured using structured questionnaires with a 5-point Likert-scale related to awareness and acceptance towards halal GM foods labelling. The data was analysed using descriptive analysis, chi-square analysis and factor analysis. Descriptive analysis showed that majority of the respondents were not aware of the existence of halal GM foods labelling. Chi-square results revealed that that there are association between age, education level and household income towards Muslim consumers’ awareness on halal GM foods labelling. Factor analysis identified health concern, religious belief and labelling have influenced Muslim consumers’ acceptance on halal GM foods. This study emphasized that labelling could help Muslim consumers to improve their awareness and acceptance on halal GM foods.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Agriculture
Faculty of Economics and Management
Halal Products Research Institute
Institute of Agricultural and Food Policy Studies
Institute of Plantation Studies
Institute of Tropical Forestry and Forest Products
Publisher: Faculty of Food Science and Technology, Universiti Putra Malaysia
Keywords: Genetically modified (GM) foods; Labelling; Halal food; Awareness; Acceptance; Muslim consumers
Depositing User: Nabilah Mustapa
Date Deposited: 21 May 2018 03:25
Last Modified: 21 May 2018 03:25
URI: http://psasir.upm.edu.my/id/eprint/60350
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