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Usage of WhatsApp in relation to employee engagement in a telecommunication company


Ariffin, Zaifunizam and Omar, Siti Zobidah (2018) Usage of WhatsApp in relation to employee engagement in a telecommunication company. International Journal of Academic Research in Business and Social Sciences, 8 (1). pp. 435-452. ISSN 2222-6990


WhatsApps application, the most talk-about mobile MIM application made available for any smartphone in the market. WhatsApp allows exchanging of real time text messages either to individual or group. The usage of WhatsApp has changed the way people communicate either personally and professionally. This paper is to investigate the relationship of WhatsApp usage and employee engagement in the organization. Almost all respondents use Whatapps and believe WhatsApp is a useful communication application. The paper indicates that there is a relationship between WhatsApp usage and employee engagement. Thus, WhatsApps application may be used as an effective internal communication tool to disseminate and sharing information.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
Institute for Social Science Studies
DOI Number: https://doi.org/10.6007/IJARBSS/v8-i1/3818
Publisher: Human Resource Management Academic Research Society
Keywords: WhatsApp application; Employee engagement; Technology Acceptance Model (TAM); Social media; Wireless communication
Depositing User: Nabilah Mustapa
Date Deposited: 27 Feb 2018 02:14
Last Modified: 27 Feb 2018 02:14
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/IJARBSS/v8-i1/3818
URI: http://psasir.upm.edu.my/id/eprint/59252
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