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Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program


Citation

Jamaluddin, Rahimah and Ali @ Hamid, Mass Hareeza and Abdul Kadir, Suhaida and Kamis, Arasinah and Mohamed, Suriani (2017) Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program. In: 4th International Conference on Educational Research and Practice (ICERP) 2017, 26-27 July 2017, The Everly Hotel, Putrajaya. (pp. 104-114).

Abstract

Entrepreneurship education has traditionally focused on formal education, but many initiatives have been taken currently parallel with the 21st century teaching and learning strategies by emphasizing learning by doing. The purpose of this paper was to examine the impact of entrepreneurship education on students’ entrepreneurship interest, intentions and competencies by implementing fashion entrepreneurship program. Purposive sampling techniques which involved screening process were conducted to select 40 students as the participants of the program. This study was held at Universiti Putra Malaysia for a period of five months. This program emphasized mentor-mentees system which involved 10 fashion entrepreneurs from the community. Participants were exposed to entrepreneurship seminars, business and skills trainings, e-marketing workshops, and entrepreneurship carnival as well as evaluation sessions. The findings show that participants’ perceptions’ towards their interest, intentions and competencies are high. Besides, it was found that a significant positive correlation exists between entrepreneurship interests with entrepreneurship intentions among the participants.


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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Educational Studies
Publisher: Faculty of Educational Studies, Universiti Putra Malaysia
Keywords: Fashion entrepreneurship; Learning by doing; Entrepreneurship education; Entrepreneurship intentions; Entrepreneurship outcomes
Depositing User: Nabilah Mustapa
Date Deposited: 19 Feb 2018 03:58
Last Modified: 19 Feb 2018 03:58
URI: http://psasir.upm.edu.my/id/eprint/58974
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