UPM Institutional Repository

Enterprising rural tourism for sustainable rural development in Sri Lanka


Mohamed Aslam, Mohamed Saleem and Awang, Khairil Wahidin (2015) Enterprising rural tourism for sustainable rural development in Sri Lanka. International Journal of Economics and Financial Issues, 5 (spec.1). pp. 27-33. ISSN 2146-4138


Diverse and fragmented socio-cultural and environmental fabrics of rural areas offer a number of tourism entrepreneurial opportunities in anticipating the diverse interest of tourists. The tourism enterprises embody different alternative tourism labels to encroach to rural areas and replace the conventional mass tourism. However prevailing tourism, development and implementation in rural landscapes do not compliance with the sustainable development criteria. The main objective of the study is to investigate enormity of the rural tourism enterprises in conjunction with SRTD process empirically. This adapted the qualitative case study approach to interpret the natural settings of socially constructed world of rural Sri Lanka. Semi-structured interviews of key informants, direct observation of community, appraisal of artefacts and field notes during the interactions in the setting supported to enrich the empirical study. Deriving thick rich descriptions through triangulated analysis of factual interpretations from multiple sources informs that inappropriate initiations and lacks in integration of stakeholders and local resources restrain development and designing of rural tourism enterprises to anticipate sustainable development challenges in Sri Lanka. Sustainable Rural Tourism Development claims the rural tourism enterprises to have rural tourism resource inventory, appropriate rural tourism product development and designing while integrating, cooperating stakeholders and local resources. Ensuring sustainability in rural tourism development envisages socio-community enterprises to contribute for sustainable rural development at large.

Download File

PDF (Abstract)
Enterprising rural tourism for sustainable rural development in Sri Lanka.pdf

Download (36kB) | Preview

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: EconJournals
Notes: Special issue: 2nd AFAP International Conference on Entrepreneurship and Business Management (AICEBM 2015), 10-11 January 2015, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
Keywords: Rural tourism enterprises; Rural tourism products; Integrative and cooperative tourism development; Socio-community enterprising; Rural sustainability
Depositing User: Nabilah Mustapa
Date Deposited: 16 Jan 2018 09:38
Last Modified: 16 Jan 2018 09:38
URI: http://psasir.upm.edu.my/id/eprint/58443
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item