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Exploring technology roadmapping practices in Malaysia


Yee, Choy Leong and Yeo, Chiu Mui (2012) Exploring technology roadmapping practices in Malaysia. In: Terengganu International Business and Economics Conference 2012 (TiBEC III), 18-20 Oct. 2012, Kuala Terengganu, Terengganu. (pp. 1638-1644).


This research aims to explore the practice of technology roadmapping (TRM) in Malaysia. Managers from a total of 11 firms were interviewed and follow by an in-depth study in a firm. The interviews have revealed that the use of TRM in Malaysia is limited. These findings signal a strong ignorance of the dramatic impact technologies have on organizations among businesses operating in Malaysia. The findings from an in-depth interview showed that TRM has been effectively implemented by a firm. It also has enabled many technology roadmaps to be developed for identifying new technological research areas in future.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Economics and Management
Keywords: Technology roadmapping; Implementation; Malaysian firms
Depositing User: Nabilah Mustapa
Date Deposited: 26 Sep 2017 03:42
Last Modified: 26 Sep 2017 03:42
URI: http://psasir.upm.edu.my/id/eprint/57210
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