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The adaptation of creativity in museum sector: a case study of Malacca Maritime Museum, Malaysia


Isa, Siti Salwa and Ali, Abu and Mohd Yusof, Wan Zaiyana and Isa, Siti Suriawati (2012) The adaptation of creativity in museum sector: a case study of Malacca Maritime Museum, Malaysia. In: IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA 2012), 23-26 Sept. 2012, Bandung, Indonesia. (pp. 781-786).


Museum is a cultural institution which plays an important role in cultural tourism activities. Today, the role of traditional museums has shifted to become multipurpose in order to offer tangible and intangible products and services to their visitors. The tourism industry in Malaysia is heavily depending on their rich multiethnic and religion culture since the 50's. However, the progress of the museums in Malaysia is going at a slow phase although cultural tourism growth in the country is soaring. Any changes involving the museum sector in Malaysia went through a complicated process because it had to go through several stages and time consuming. The museum sector in Malaysia is lacking of creative management and administration style. Malaysia museum sector is left far behind almost 30 years compared to other developed countries. Notwithstanding, for the past ten years more Malaysian museums are shifting their roles to become modern museums by adapting creative ideas and technology. This study applied case study method on Malacca Maritime Museum. This is a traditional museum which comes up with new and fresh ideas by combining traditional, creativity and ICT elements to become modern museum. Hence, this museum remains competitive with other tourism attractions in Malaysia and the region.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Forestry
DOI Number: https://doi.org/10.1109/ISBEIA.2012.6422997
Publisher: IEEE
Keywords: Creativity; Cultural tourism; Modern museum; Museum; Traditional museum
Depositing User: Nabilah Mustapa
Date Deposited: 01 Aug 2017 08:48
Last Modified: 01 Aug 2017 08:48
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1109/ISBEIA.2012.6422997
URI: http://psasir.upm.edu.my/id/eprint/56518
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