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Willingness to pay to improve air quality: a study of private vehicle owners in Klang Valley, Malaysia


Bazrbachi, Abdullatif and Ahmad Sidique, Shaufique Fahmi and Shamsudin, Mad Nasir and Radam, Alias and Kaffashi, Sara and Usman, Adam Shehu (2017) Willingness to pay to improve air quality: a study of private vehicle owners in Klang Valley, Malaysia. Journal of Cleaner Production, 148. pp. 73-83. ISSN 0959-6526; ESSN: 1879-1786


The growing number of private passenger vehicles in the Klang region of Malaysia has not only resulted in persistent traffic congestion during peak hours, but also resulted in considerable vehicular emissions causing both environmental and human health hazards. To reduce these externalities, this study examines the prospect for a transport modal shift from the use of private vehicles to the public transport system. Contingent valuation method was used to estimate how much current private passenger vehicle users are willing to pay to continue using their private vehicles. On average, private passenger vehicle users were found to be willing to pay a maximum amount of RM 4.99 (USD 1.55) per trip to avoid using the public transport system. Respondents with previous health issues were found more likely to shift to the public transportation system. Public transportation efficiency was found to have a significant impact on the respondents WTP value to maintain the current commuting system.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Faculty of Environmental Studies
Institute of Agricultural and Food Policy Studies
DOI Number: https://doi.org/10.1016/j.jclepro.2017.01.035
Publisher: Elsevier
Keywords: Environmental awareness; Transportation pollution; Economic valuation; Willingness to pay; Contingent valuation
Depositing User: Nabilah Mustapa
Date Deposited: 31 Jul 2017 09:18
Last Modified: 31 Jul 2017 09:18
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.jclepro.2017.01.035
URI: http://psasir.upm.edu.my/id/eprint/56418
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