Citation
Abstract
Agriculture and television are two different things that can be combined in many ways. Television has been utilized to further intensify agricultural development in Malaysia. This study attempts to discover the credibility of television when disseminating agricultural information to Malaysian farmers. A total of 400 farmers from four states in Malaysia were chosen as the respondents in this study. It was found that farmers view television as a credible source for disseminating clear and understandable agricultural information. In addition, it was considered credible due to its ability to provide up-to-date, unbiased and factual agricultural information. However, television is seen as less credible in terms of providing information at the right time, and is unable to provide all the necessary information.
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Modern Language and Communication Institute for Social Science Studies |
| DOI Number: | https://doi.org/10.5539/ass.v8n12p133 |
| Publisher: | Canadian Center of Science and Education |
| Keywords: | Television; Credibility; Agricultural development; Farmers’ development; Flow of information |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 04 Jun 2018 01:59 |
| Last Modified: | 05 Oct 2018 08:38 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.5539/ass.v8n12p133 |
| URI: | http://psasir.upm.edu.my/id/eprint/53427 |
| Statistic Details: | View Download Statistic |
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