Citation
Paul, Kamal Chandra and Hamzah, Azimi and Abu Samah, Bahaman and Ismail, Ismi Arif and D'Silva, Jeffrey Lawrence
(2014)
Value of social network for development of rural Malay herbal entrepreneurship in Malaysia.
Procedia - Social and Behavioral Sciences, 130.
pp. 59-64.
ISSN 1877-0428
Abstract
The purpose of the study was to explore the value of social networking among rural Malay herbal entrepreneurs in Malaysia. It was a qualitative case study research and in-depth interview was used to collect data from ten rural Malay herbal entrepreneurs and conducted in MAHA (Malaysian Agriculture, Horticulture and Agrotourism). The finding showed that majority of the rural Malays herbal entrepreneurs are lagging behind relatively to other ethnic groups in Malaysia due to poor networking. It is also suggested that rural Malay herbal entrepreneurs need to immediately develop their own network skills through government, family members, relatives, friends and other form of support groups.
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Educational Studies Institute for Social Science Studies |
| DOI Number: | https://doi.org/10.1016/j.sbspro.2014.04.008 |
| Publisher: | Elsevier |
| Keywords: | Rural Malay entrepreneurship; Network; Herbal industry; Case study; Qualitative methodology |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 01 Jun 2018 06:00 |
| Last Modified: | 05 Oct 2018 07:55 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2014.04.008 |
| URI: | http://psasir.upm.edu.my/id/eprint/53375 |
| Statistic Details: | View Download Statistic |
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