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Understanding women experiences and decision making in choosing birthplace


Ismail, Farah Raihana and Hashim, Haslinda and Raja Yusof, Raja Nerina (2016) Understanding women experiences and decision making in choosing birthplace. International Journal of Accounting, Business and Management, 4 (2). pp. 1-10. ISSN 2289-4519


Understanding consumer behaviour pertaining to healthcare consumption is vital in assessing and improving the service quality. Maternity care is one the largest division that most of the healthcare provider holds within the community of healthcare market and childbirth is most common reported cases. Choosing the ideal birthplace is one of the pivotal decision in childbirth process and the decision made are influences by different attributes. Understanding women’s experiences during the childbirth process provide useful insights on how experiences influence the decision made. Intense competition and lucrative industry required healthcare provider to further understand the consumer need and demand as well focusing more towards customer-centred strategy.Purpose of this article is to discuss and review the relevant literature regarding the childbirth experiences and birthplace choice phenomenon from the lenses of consumer.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Institute for Social Science Studies
DOI Number: https://doi.org/10.24924/ijabm/2016.11/v4.iss2/107.115
Publisher: IJABM
Keywords: Birthplace; Consumer behaviour; Decision making; Experience; Marketing
Depositing User: Ms. Nida Hidayati Ghazali
Date Deposited: 27 Oct 2017 03:27
Last Modified: 27 Oct 2017 03:27
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.24924/ijabm/2016.11/v4.iss2/107.115
URI: http://psasir.upm.edu.my/id/eprint/53191
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